Speakers Categories
After Dinner 
Dr Dave Alred MBE
Fee band from £ 7000 - 10000
To book Dave, please
call us on +44 (0)20 7247 1193
or e-mail to:
info@cityspeakersinternational.co.uk
Background
Dr. Dave Alred MBE is regarded as the world’s leading kicking coach. He was recently inaugurated into the UK Coaching Hall of Fame for his contribution to the success of the England Rugby World Cup winning squad, awarded the Mussabini Medal for outstanding success on the world stage and was honoured with an MBE in the 2004 New Years Honours List.
David has been employed by England since 1998. During this time his brief not only included work with Jonny Wilkinson and the squads leading kickers but also the players’ mental preparation.
Areas of Expertise
David has a wealth of knowledge to impart on performance under pressure, both in the sporting arena but also its application in the corporate world.
David Alred's increased input may help explain why England now revel in pressure situations. Players are given individually tailored trigger words to aid a calm response to pressure situations and are encouraged to use these with a partner when the pressure rises in a game.
David spends an average of seven hours in Test weeks specifically working with England's kickers and believes that "when the bullets start flying it's useful to have someone alongside you who can prompt you”. He famously told Jonny Wilkinson to "Forget the posts - let's aim for something else. Imagine there's a woman sitting in that seat, 20 rows behind her name was Doris." The rest, as they say, is history.
Dr Alred’s pupils have included, Australia’s Mathew Burke and David Campese; Neil Jenkins, Tim Stimpson, and Matt Dawson during the ’97 Lion’s tour of South Africa. Since being with England he has developed, Paul Grayson, Charlie Hodgeson, Johnny Wilkinson, and revolutionized England’s kicking game with all backs. Lately he has been called to work with premiere soccer players, David James, (Aston Villa), Richard Wright, (Ipswich) and the Sunderland and Middlesborough Squads, as well as being used up by the FA to coach on the Advanced Goal Keepers coaching award for Professional players.
He also worked with Armagh and Dublin County Gaelic Football. His own playing career included professional Rugby League, American football – Minnesota Vikings, as well as Rugby Union at Bristol and Bath.
Coaching History; Rugby Union, England Assistant 1998 to date, winning 4 triple crowns, a Grand Slam 2003 and the 2003 World Cup. He coached on 2 British Lions Tours, Australia 2001, South Africa 1997. Prior to England he coached Australia (1993-1994), Bath (1990 – 1992), Bristol (1993 – 1994). Rugby League: Great Britain, (1984), St George, Australia (1991- 1993).
Client Comments
"The entire room perked up after lunch, listening and participating with intrigue. Dave Alred was indeed awesome. I have to say it is very rare that I rave about any guest speaker; however, this was truly sensational. The way he coached a female member of our sales team (who had never kicked a ball) to aim in a precise position was nothing short of amazing - what was the high point of the day? In this instance every man and woman has said: Dave Alred. Praise indeed."
Patti Heaven, AXA Sun Life
"Before your presentation, I wouldn't have believed that in coaching rugby players to 'perform under pressure', you have to tackle the very same issues and challenges that we face as a company in a hugely competitive environment. You were both informative, entertaining and made your points with real impact. I have heard a lot of 'sport to business' presentations in the past but this was by far the most relevant."
Keith Allen, Managing Director, ALD Automotive Ltd.
"Dave was very highly rated in our feedback forms and we all enjoyed and valued his presentation greatly"
Graham Ridgway, Chief Executive, Touchpaper
